Pokerstars Sponsor
2021年7月10日Register here: http://gg.gg/vc5ml
*Pokerstars Sponsors
*My Pokerstars Account
*Pokerstars Sponsorship
*Pokerstars Real Money
Poker sponsorships are not exclusive to high rollers like Phil Ivey. Everyone can become a sponsored poker pro. Apply for a poker sponsorship deal at one of the online pokerrooms we coöperate with, and each month we will pay you up to 50% of your rake back!Pokerstars Sponsors
*PokerStars sponsors Ultimate Fighting Championship LAS VEGAS and ONCHAN, Isle of Man – December 21, 2018 – UFC®, the world’s premier mixed martial arts organization and PokerStars, the flagship poker brand of The Stars Group and the largest poker site in the world, today announced a new marketing sponsorship.
*Brazilian esports organization FURIA is building up a poker lineup after announcing a sponsorship by online poker company PokerStars. Initially signing poker players who will stream their games under FURIA’s banner, a competitive team is also underway to enter face-to-face and online tournaments.
*Watch this space or visit PokerStars Blog for further updates. We look forward to seeing you again soon. Click through for the news on upcoming events, schedules and exciting action from the world’s biggest poker tours. PokerStars Players NL Hold’em Championship.
Choose one of the featured poker sponsorship deals from the list below, or compare all sponsorship arrangements.
PokerStars is the home of poker, running some of the most prestigious online series in the world including the World Championship of Online Poker and the Spring Championship of Online Poker. We work for better, safer and more regulated poker and are proud to be the first choice for beginners and the game’s top players.Top 5 poker sponsorship dealsPokerroomUSA?SponsorshipMonthly raceCake Poker
Cake network33%
Rakeback!Minted Poker
Everleaf network40%
Rakeback!Overbet Poker
Merge network35%
Rakeback!Paradise Poker
Boss media/IPN30%
Rakeback!PKR Poker
Independent sites 30%
Rakeback!Compare all poker sponsorship dealsHow does poker sponsorship work?
Online pokerrooms make money because players pay rake. If you sign up to a pokerroom trough us, we receive a percentage of this rake - as a reward for referring you. We use this money to sponsor you. Your poker sponsorship money will be automaticly deposited into your poker account on a weekly or monthly basis (depending on the room).
So in the end, the sponsorship ’rake back’ money is not paid by us, but by the pokerroom. That’s why we welcome all players: even break-even or losing players can sign up for a sponsorship deal, and save money!
Choose a sponsorship package | Frequently Asked QuestionsWhat is included in the sponsored poker packages?
Our sponsored poker players have different reasons for joining our sponsorship program. The four most important motivations for joining Online Poker Sponsorship are listed below.Benefits for sponsored poker playersGet your rake back
All poker players pay rake, but our sponsored players get a big percentage of it back, which will save them up to hundreds of dollars monthly.Rake races and rake chases
Our sponsored players will also automatically opt-in for additional promotions like rake races, where we give away over $100K in prizes each month.Free professional poker coaching
We are also giving away free professional poker coaching memberships at DeucesCracked.com to all members who rake over $500 in a month.The best welcome bonusses
On top of all of the above, our sponsored members still receive a great sign up bonus when they sign up for any of the pokerrooms we work with.My Pokerstars Account
Do not play poker without a sponsorship deal. Pick a pokerroom and sign up today. You will be sponsored for the rest of your life, and you won’t regret it!Poker in the United States
In the last few years, laws have been changing, and it’s been harder than ever for players to find sites where they can play poker legally in the U.S. There are still sites accepting American players, and its important to do the research so that you don’t find yourself in a situation where you are struggling for your payout.
Poker in Australia: For more information about playing poker in Australia visit www.poker.com.auand au.888poker.com.Recent news
Read our poker sponsorship news articles and you’ll never miss out on a special promotion again. Find older articles in the news archive.Aug
31
2011
New Full Tilt Poker statement regarding player funds
Full Tilt Poker released a new statement today regarding unpaid players;As is obvious from the events that have transpired since April 15th, Full Tilt Poker was not prepared for the far-reaching, US government enforcement effort of Blac.. (Read more).Aug
14
2011
Full Tilt Poker closure explained
Since its foundation in 2006, Full Tilt Poker was one of the biggest and most trusted online poker sites. This all changed during the course of a few months.American players were banned from playing on the site since april 15th. The Ame.. (Read more).Apr
23
2011
Black friday for online poker
On friday april 15th, the United States government confiscated the websites fulltiltpoker.com, pokerstars.com and ultimatebet.com. The pokerrooms are charged with the offence of offering illegal gambling to United States citizens.The po.. (Read more).Mar
31
2011
Absolute Poker & UB.com rules change
Absolute Poker and UB.com are both sharing the same poker software and player base. They are confronted with a lot of players who move from the one site to the other, in order to become a sponsored poker player.Unfortunately, as of toda.. (Read more).Jan
01
2011
Happy new year from Online Poker Sponsorship!
We want to wish all members a very good new year. We hope that all of our members make a lot of profit at the poker tables, and benefit a lot from our promotions, rake races, rakeback, freerolls and poker coaching deals!For us, 2011 wil.. (Read more).Want to read more news?
Hey! Here’s a tip for poker players out there; Interested in keeping up with the latest changes in the poker market or dig into some juicy poker gossip? Then the place for you is the top online poker reviewer PokerListings.com. They also keep a nice extensive strategy article database up and running.
When poker players made the World Series of Poker main event final table in years past, the top prize wasn’t all they were gunning for. Also at stake were potential million-dollar sponsorship deals to represent popular online poker sites.
During the poker boom, top, and even medium tier players, had ample opportunity to pad their bankrolls with passive income from representing these sites, poker rooms, and other poker related products. This money, millions each year, was pumped into the WSOP and other tournament circuits. But this sponsorship cash infusion to the poker economy has slowed dramatically.
With state regulated poker sites so far churning out revenues far below initial projections, fewer televised poker shows airing in America, and international gambling markets displaying faster growth than stateside, American poker pros are seeing fewer and fewer opportunities to make money from the game of poker away from the felt.
Has the age of the sponsored poker pro has passed? Probably not. But numbers continue to dwindle even as poker continues to grow, albeit at a slow pace, in the U.S.
Flush Past
It once was an arms race between PokerStars and Full Tilt Poker to see who could sponsor the most—and the best—professional poker players on the circuit.
Under its previous ownership, Full Tilt Poker sponsored the largest stable of pros in poker history, offering them hourly wages in addition to rakeback. That roster of players was in addition to the large group of “Team Full Tilt” pros, many of which were eventually accused of owing the site money. Roughly $10 million was paid monthly to this group and some players, such as 10-time World Series of Poker bracelet winner Phil Ivey, were paid nearly $1 million per month.
At its peak, there were more than 160 “Full Tilt Pros.” In a typical deal, one poker pro earned around $100,000 in rakeback in a roughly two-and-half year time frame, in addition to $35 an hour to grind on the site. It didn’t matter what stakes you decided to play.
The collapse of Full Tilt and its re-birth under the ownership of PokerStars resulted in just three sponsored players representing the site. The new Full Tilt went with Gus Hansen, Viktor Blom and Tom Dwan, though all three were eventually dropped.
Over time, even PokerStars, the world’s largest online poker site, has trimmed its list of sponsored pros. As of Dec. 2014, the site sponsored 39 Team Pros, down significantly from 60 a year earlier.
Recently, 2009 main event champion Joe Cada announced publicly that he would not longer be working for PokerStars after he asked for no compensation other than rakeback. PokerStars declined, and Cada, who, ironically, won his second WSOP bracelet this past summer, was without poker site sponsorship for the first time in years.
Last year, PokerStars cut ties with a number of other well-known players including Humberto Brenes, Angel Guillen, Jose Barbero, Marcel Luske, Alex Kravchenko, George Danzer, Dario Minieri and David Williams. Wheel of fortune promo. Danzer won two bracelets this past summer.
Two-time EPT champ Vicky Coren announced near the very end of last year that she was leaving PokerStars, though it was 100 percent on her own accord because she didn’t like that the company was beginning to offer more than just poker on the Internet (another change to a poker site’s business model that could hurt chances for poker player sponsorship).
“While we are not actively searching for new U.S. pros, we are always open minded about recruiting new members of Team PokerStars Pro,” PokerStars told Card Player in a statement. “We currently have a number of U.S. members of Team PokerStars Pro who are very successfully spreading poker to new audiences, and we are proud to maintain those relationships.”
PokerStars, once a privately owned firm, was sold to publicly traded Amaya Gaming Group this past summer for $4.9 billion. The deal was designed to help PokerStars re-enter the American market, considered to be the most lucrative in the world. Could Amaya being trimming costs of running PokerStars by cutting player sponsorship liabilities? Perhaps, but it’s more to do with the online poker landscape looking drastically differently than it did in the past.
“You just err on the side of overspending when you’re in a one-on-one war for market supremacy,” poker pro Jonathan Aguiar said of the days before PokerStars and Full Tilt became one. “That war is over now, so that’s why you’re seeing everyone’s contracts not get renewed.”
Why Sponsorship?
Even the most successful poker players around will tell you just how challenging it is to actually make a living from playing poker. The goal of many, or at least what used to be the goal, is to snag a sponsorship which helps offset the costs of buy-ins and other travel related expenses with some sort of reliable income or stipend.
The terms of many sponsorship deals are not made public, but sometimes information gets out. Recently, high-stakes grinder Isaac Haxton told Joe Rogan on the latter’s podcast that he receives money that is earmarked for tournament buy-ins, and he gets to decide where and when he wants to use that money. Being sponsored can let you essentially freeroll some tournaments, and that’s a huge savior to your bankroll in the long-run.
It used to be so that making a big TV final table meant that you could bank on receiving some sort of income from an online poker site. In addition to Full Tilt Poker and PokerStars, during the poker boom, there were sites such as Bodog, Ultimate Bet, Absolute Poker, and DoylesRoom employing their respective stables of pros.
However, that’s not the case anymore. The competition for any deal is fiercer than it ever has been and players have to bring more to the table than those of the pre-Black Friday era.
Card Player reached out to Poker Royalty, considered the top poker player agency firm in the country, but the company declined to be interviewed on the state of player sponsorship.
Going With a New School of Players
If PokerStars’ model can be seen as a good index of the industry as a whole, then there is a greater emphasis on players who are serious online grinders, rather than the classic live pro.
Over the past few years, PokerStars has created a stable of “Team Online” players. Currently, there are 21 such players (just two Americans), all of which put in serious volume on the platform and their compensation can depend on how much they play (rakeback). Even the most diehard poker fans might not have heard of them all, but they are sponsored by PokerStars, presumably thanks to not only to their skills on the virtual felt, but for their loyalty to the site itself and experience with web-based media. Still, online grinders need to have appeal to some market.
According to research from Transparency Market Research, the Asia-Pacific region is expected to witness one of the fastest growths in the gambling and betting market. (Early this year, PokerStars brought on its second player ever from Japan). Latin America is another region poised to see growth.
“I think they picked me because in addition to being one of the most successful cash players in Latin America I race Rally cars and that brings an extra spice,” Jorge Limon, a member of Team PokerStars Online told Card Player.
Limon said that he was first approached by PokerStars in an email, thanks to his Supernova status on the site. He had to fill out a form to apply for being a member of Team Online. “I filled it with no expectations, and a couple of months later I received a call from the United Kingdom telling me that I was among last few remaining in the selection process and had to do a quick interview.”
According to Limon, there wasn’t really a negotiation process for him, as he was “ecstatic” about being picked. “I’d gladly accept any offer of extra money and a bit of fame,” he said. PokerStars offered him bonuses per hand played and buy-ins to online and live tournaments.
Rakeback wasn’t included.
When asked about a number of bigger name live pros leaving the PokerStars roster, Limon said: “PokerStars is mainly an online poker business, and it makes more sense to promote the ‘champions’ of online poker rather than some guy who won a couple big tournament mainly because of variance.”
Moving Toward One-Off Deals
The most obvious example of one-off sponsorship deals, which are the polar opposite of the long-term deal, is a player wearing a patch for a final table and that final table alone. This is something that could become increasingly common in the world of professional poker.
“It’s all going to be one-off stuff,” Aguiar said confidently. According to him, $10,000 is the typical WSOP final table deal for a patch these days. Before Black Friday, players could get $1 million for a big final table, as long as they were willing to commit to a contract of one to three years. The value, obviously, still would depend on the player.Pokerstars Sponsorship
“Other than PokerStars, I can’t see any other site that can support [long-term deals] from an economic perspective, and even PokerStars is shedding a huge percentage of them,” he added.
Nearly all live card room sponsorship and patch deals are promo based, and thus one-off affairs, according to Aguiar. A few exceptions to this are Maria Ho (WinStar World Casino), Jean-Robert Bellande and Phil Hellmuth (Aria), and Matt Glantz (Parx).
Some pros do command a strong enough following, as well as the work ethic, to promote a poker-related brand on a full-time basis—but there are also some who can endorse products that aren’t casino or gambling related.
Phil Hellmuth, who has the most bracelets in history, was recently able to land an opportunity in a Carl’s Jr. commercial in which he can be seen taking a bit out of a burger. Also, in 2008, near the height of the poker boom, Hellmuth’s face appeared on 12 million Milwaukee’s Best Light cans, in what might be the largest non-poker sponsorship ever for a poker player. Card Player contacted Miller Brewing Company for the terms of Hellmuth’s deal, but the company didn’t provide them.
“I count myself as lucky that I have a sponsorship deal with Aria Hotel and Casino, and that Carl’s Jr/Hardee’s made an amazing commercial with me for their delicious Texas Barbeque Burger,” Hellmuth told Card Player. “The fact that my commercial was run a ton during high profile college football and NFL games is a good sign for the poker industry in general, and I am rooting for all poker players in our quest together to garner sponsorship deals during this slow period for our beloved game of poker.”
Big name pros willing to do the work to add to a brand’s value could still have usefulness, but some sites may be realizing that this isn’t the case a lot of the time.
“I think the lack of success of sponsorships at currently legal U.S. sites will likely breed more short-term sponsorship deals in the future, although not for all types of players,” said industry insider Matt Kaufman. “The market for lesser-known pros has been on the decline and likely will continue down that path. While some lesser-known pros do put in the work necessary to help promote the brand they represent, the majority do not.”
There is a persistent stereotype of the professional poker player being a bit on the lazy side when it comes to promotional activities off the felt. Those who have demonstrated a work ethic both off and on the felt, but especially in the former sphere, are those who position themselves as marketable.
“Operators are wising up to the fact that a player has to either actively promote a brand or be so famous that the player’s endorsement is in itself valuable,” Kaufman added. “Anyone who doesn’t fall into one of those categories isn’t worth sponsoring.” A player in the latter category is Rafael Nadal, who has done some poker playing in his deal with PokerStars, but hasn’t give the game his full attention by any means.
Scaling Back of Televised Poker
Black Friday in the United States resulted in a dramatic reduction in the amount of money spent for advertising on TV poker shows. Poker money spawned time buys funded by online poker ads, but these disappeared with the closure, or retreat, of many of the big sites.
In North America, roughly 75 percent of poker shows that aired in the past decade are no longer on the air. Without ads, poker fans, and players hoping for endorsements, suffered.
An immensely popular show like High Stakes Poker was not continued by the Game Show Network; the NBC National Heads-Up Championship took a one-year hiatus, only to re-emerge on a less-viewed channel and then disappear again; Poker After Dark was canceled in September of 2011. Sponsoring players for the U.S. market no longer made sense.
Aguiar ex
https://diarynote-jp.indered.space
*Pokerstars Sponsors
*My Pokerstars Account
*Pokerstars Sponsorship
*Pokerstars Real Money
Poker sponsorships are not exclusive to high rollers like Phil Ivey. Everyone can become a sponsored poker pro. Apply for a poker sponsorship deal at one of the online pokerrooms we coöperate with, and each month we will pay you up to 50% of your rake back!Pokerstars Sponsors
*PokerStars sponsors Ultimate Fighting Championship LAS VEGAS and ONCHAN, Isle of Man – December 21, 2018 – UFC®, the world’s premier mixed martial arts organization and PokerStars, the flagship poker brand of The Stars Group and the largest poker site in the world, today announced a new marketing sponsorship.
*Brazilian esports organization FURIA is building up a poker lineup after announcing a sponsorship by online poker company PokerStars. Initially signing poker players who will stream their games under FURIA’s banner, a competitive team is also underway to enter face-to-face and online tournaments.
*Watch this space or visit PokerStars Blog for further updates. We look forward to seeing you again soon. Click through for the news on upcoming events, schedules and exciting action from the world’s biggest poker tours. PokerStars Players NL Hold’em Championship.
Choose one of the featured poker sponsorship deals from the list below, or compare all sponsorship arrangements.
PokerStars is the home of poker, running some of the most prestigious online series in the world including the World Championship of Online Poker and the Spring Championship of Online Poker. We work for better, safer and more regulated poker and are proud to be the first choice for beginners and the game’s top players.Top 5 poker sponsorship dealsPokerroomUSA?SponsorshipMonthly raceCake Poker
Cake network33%
Rakeback!Minted Poker
Everleaf network40%
Rakeback!Overbet Poker
Merge network35%
Rakeback!Paradise Poker
Boss media/IPN30%
Rakeback!PKR Poker
Independent sites 30%
Rakeback!Compare all poker sponsorship dealsHow does poker sponsorship work?
Online pokerrooms make money because players pay rake. If you sign up to a pokerroom trough us, we receive a percentage of this rake - as a reward for referring you. We use this money to sponsor you. Your poker sponsorship money will be automaticly deposited into your poker account on a weekly or monthly basis (depending on the room).
So in the end, the sponsorship ’rake back’ money is not paid by us, but by the pokerroom. That’s why we welcome all players: even break-even or losing players can sign up for a sponsorship deal, and save money!
Choose a sponsorship package | Frequently Asked QuestionsWhat is included in the sponsored poker packages?
Our sponsored poker players have different reasons for joining our sponsorship program. The four most important motivations for joining Online Poker Sponsorship are listed below.Benefits for sponsored poker playersGet your rake back
All poker players pay rake, but our sponsored players get a big percentage of it back, which will save them up to hundreds of dollars monthly.Rake races and rake chases
Our sponsored players will also automatically opt-in for additional promotions like rake races, where we give away over $100K in prizes each month.Free professional poker coaching
We are also giving away free professional poker coaching memberships at DeucesCracked.com to all members who rake over $500 in a month.The best welcome bonusses
On top of all of the above, our sponsored members still receive a great sign up bonus when they sign up for any of the pokerrooms we work with.My Pokerstars Account
Do not play poker without a sponsorship deal. Pick a pokerroom and sign up today. You will be sponsored for the rest of your life, and you won’t regret it!Poker in the United States
In the last few years, laws have been changing, and it’s been harder than ever for players to find sites where they can play poker legally in the U.S. There are still sites accepting American players, and its important to do the research so that you don’t find yourself in a situation where you are struggling for your payout.
Poker in Australia: For more information about playing poker in Australia visit www.poker.com.auand au.888poker.com.Recent news
Read our poker sponsorship news articles and you’ll never miss out on a special promotion again. Find older articles in the news archive.Aug
31
2011
New Full Tilt Poker statement regarding player funds
Full Tilt Poker released a new statement today regarding unpaid players;As is obvious from the events that have transpired since April 15th, Full Tilt Poker was not prepared for the far-reaching, US government enforcement effort of Blac.. (Read more).Aug
14
2011
Full Tilt Poker closure explained
Since its foundation in 2006, Full Tilt Poker was one of the biggest and most trusted online poker sites. This all changed during the course of a few months.American players were banned from playing on the site since april 15th. The Ame.. (Read more).Apr
23
2011
Black friday for online poker
On friday april 15th, the United States government confiscated the websites fulltiltpoker.com, pokerstars.com and ultimatebet.com. The pokerrooms are charged with the offence of offering illegal gambling to United States citizens.The po.. (Read more).Mar
31
2011
Absolute Poker & UB.com rules change
Absolute Poker and UB.com are both sharing the same poker software and player base. They are confronted with a lot of players who move from the one site to the other, in order to become a sponsored poker player.Unfortunately, as of toda.. (Read more).Jan
01
2011
Happy new year from Online Poker Sponsorship!
We want to wish all members a very good new year. We hope that all of our members make a lot of profit at the poker tables, and benefit a lot from our promotions, rake races, rakeback, freerolls and poker coaching deals!For us, 2011 wil.. (Read more).Want to read more news?
Hey! Here’s a tip for poker players out there; Interested in keeping up with the latest changes in the poker market or dig into some juicy poker gossip? Then the place for you is the top online poker reviewer PokerListings.com. They also keep a nice extensive strategy article database up and running.
When poker players made the World Series of Poker main event final table in years past, the top prize wasn’t all they were gunning for. Also at stake were potential million-dollar sponsorship deals to represent popular online poker sites.
During the poker boom, top, and even medium tier players, had ample opportunity to pad their bankrolls with passive income from representing these sites, poker rooms, and other poker related products. This money, millions each year, was pumped into the WSOP and other tournament circuits. But this sponsorship cash infusion to the poker economy has slowed dramatically.
With state regulated poker sites so far churning out revenues far below initial projections, fewer televised poker shows airing in America, and international gambling markets displaying faster growth than stateside, American poker pros are seeing fewer and fewer opportunities to make money from the game of poker away from the felt.
Has the age of the sponsored poker pro has passed? Probably not. But numbers continue to dwindle even as poker continues to grow, albeit at a slow pace, in the U.S.
Flush Past
It once was an arms race between PokerStars and Full Tilt Poker to see who could sponsor the most—and the best—professional poker players on the circuit.
Under its previous ownership, Full Tilt Poker sponsored the largest stable of pros in poker history, offering them hourly wages in addition to rakeback. That roster of players was in addition to the large group of “Team Full Tilt” pros, many of which were eventually accused of owing the site money. Roughly $10 million was paid monthly to this group and some players, such as 10-time World Series of Poker bracelet winner Phil Ivey, were paid nearly $1 million per month.
At its peak, there were more than 160 “Full Tilt Pros.” In a typical deal, one poker pro earned around $100,000 in rakeback in a roughly two-and-half year time frame, in addition to $35 an hour to grind on the site. It didn’t matter what stakes you decided to play.
The collapse of Full Tilt and its re-birth under the ownership of PokerStars resulted in just three sponsored players representing the site. The new Full Tilt went with Gus Hansen, Viktor Blom and Tom Dwan, though all three were eventually dropped.
Over time, even PokerStars, the world’s largest online poker site, has trimmed its list of sponsored pros. As of Dec. 2014, the site sponsored 39 Team Pros, down significantly from 60 a year earlier.
Recently, 2009 main event champion Joe Cada announced publicly that he would not longer be working for PokerStars after he asked for no compensation other than rakeback. PokerStars declined, and Cada, who, ironically, won his second WSOP bracelet this past summer, was without poker site sponsorship for the first time in years.
Last year, PokerStars cut ties with a number of other well-known players including Humberto Brenes, Angel Guillen, Jose Barbero, Marcel Luske, Alex Kravchenko, George Danzer, Dario Minieri and David Williams. Wheel of fortune promo. Danzer won two bracelets this past summer.
Two-time EPT champ Vicky Coren announced near the very end of last year that she was leaving PokerStars, though it was 100 percent on her own accord because she didn’t like that the company was beginning to offer more than just poker on the Internet (another change to a poker site’s business model that could hurt chances for poker player sponsorship).
“While we are not actively searching for new U.S. pros, we are always open minded about recruiting new members of Team PokerStars Pro,” PokerStars told Card Player in a statement. “We currently have a number of U.S. members of Team PokerStars Pro who are very successfully spreading poker to new audiences, and we are proud to maintain those relationships.”
PokerStars, once a privately owned firm, was sold to publicly traded Amaya Gaming Group this past summer for $4.9 billion. The deal was designed to help PokerStars re-enter the American market, considered to be the most lucrative in the world. Could Amaya being trimming costs of running PokerStars by cutting player sponsorship liabilities? Perhaps, but it’s more to do with the online poker landscape looking drastically differently than it did in the past.
“You just err on the side of overspending when you’re in a one-on-one war for market supremacy,” poker pro Jonathan Aguiar said of the days before PokerStars and Full Tilt became one. “That war is over now, so that’s why you’re seeing everyone’s contracts not get renewed.”
Why Sponsorship?
Even the most successful poker players around will tell you just how challenging it is to actually make a living from playing poker. The goal of many, or at least what used to be the goal, is to snag a sponsorship which helps offset the costs of buy-ins and other travel related expenses with some sort of reliable income or stipend.
The terms of many sponsorship deals are not made public, but sometimes information gets out. Recently, high-stakes grinder Isaac Haxton told Joe Rogan on the latter’s podcast that he receives money that is earmarked for tournament buy-ins, and he gets to decide where and when he wants to use that money. Being sponsored can let you essentially freeroll some tournaments, and that’s a huge savior to your bankroll in the long-run.
It used to be so that making a big TV final table meant that you could bank on receiving some sort of income from an online poker site. In addition to Full Tilt Poker and PokerStars, during the poker boom, there were sites such as Bodog, Ultimate Bet, Absolute Poker, and DoylesRoom employing their respective stables of pros.
However, that’s not the case anymore. The competition for any deal is fiercer than it ever has been and players have to bring more to the table than those of the pre-Black Friday era.
Card Player reached out to Poker Royalty, considered the top poker player agency firm in the country, but the company declined to be interviewed on the state of player sponsorship.
Going With a New School of Players
If PokerStars’ model can be seen as a good index of the industry as a whole, then there is a greater emphasis on players who are serious online grinders, rather than the classic live pro.
Over the past few years, PokerStars has created a stable of “Team Online” players. Currently, there are 21 such players (just two Americans), all of which put in serious volume on the platform and their compensation can depend on how much they play (rakeback). Even the most diehard poker fans might not have heard of them all, but they are sponsored by PokerStars, presumably thanks to not only to their skills on the virtual felt, but for their loyalty to the site itself and experience with web-based media. Still, online grinders need to have appeal to some market.
According to research from Transparency Market Research, the Asia-Pacific region is expected to witness one of the fastest growths in the gambling and betting market. (Early this year, PokerStars brought on its second player ever from Japan). Latin America is another region poised to see growth.
“I think they picked me because in addition to being one of the most successful cash players in Latin America I race Rally cars and that brings an extra spice,” Jorge Limon, a member of Team PokerStars Online told Card Player.
Limon said that he was first approached by PokerStars in an email, thanks to his Supernova status on the site. He had to fill out a form to apply for being a member of Team Online. “I filled it with no expectations, and a couple of months later I received a call from the United Kingdom telling me that I was among last few remaining in the selection process and had to do a quick interview.”
According to Limon, there wasn’t really a negotiation process for him, as he was “ecstatic” about being picked. “I’d gladly accept any offer of extra money and a bit of fame,” he said. PokerStars offered him bonuses per hand played and buy-ins to online and live tournaments.
Rakeback wasn’t included.
When asked about a number of bigger name live pros leaving the PokerStars roster, Limon said: “PokerStars is mainly an online poker business, and it makes more sense to promote the ‘champions’ of online poker rather than some guy who won a couple big tournament mainly because of variance.”
Moving Toward One-Off Deals
The most obvious example of one-off sponsorship deals, which are the polar opposite of the long-term deal, is a player wearing a patch for a final table and that final table alone. This is something that could become increasingly common in the world of professional poker.
“It’s all going to be one-off stuff,” Aguiar said confidently. According to him, $10,000 is the typical WSOP final table deal for a patch these days. Before Black Friday, players could get $1 million for a big final table, as long as they were willing to commit to a contract of one to three years. The value, obviously, still would depend on the player.Pokerstars Sponsorship
“Other than PokerStars, I can’t see any other site that can support [long-term deals] from an economic perspective, and even PokerStars is shedding a huge percentage of them,” he added.
Nearly all live card room sponsorship and patch deals are promo based, and thus one-off affairs, according to Aguiar. A few exceptions to this are Maria Ho (WinStar World Casino), Jean-Robert Bellande and Phil Hellmuth (Aria), and Matt Glantz (Parx).
Some pros do command a strong enough following, as well as the work ethic, to promote a poker-related brand on a full-time basis—but there are also some who can endorse products that aren’t casino or gambling related.
Phil Hellmuth, who has the most bracelets in history, was recently able to land an opportunity in a Carl’s Jr. commercial in which he can be seen taking a bit out of a burger. Also, in 2008, near the height of the poker boom, Hellmuth’s face appeared on 12 million Milwaukee’s Best Light cans, in what might be the largest non-poker sponsorship ever for a poker player. Card Player contacted Miller Brewing Company for the terms of Hellmuth’s deal, but the company didn’t provide them.
“I count myself as lucky that I have a sponsorship deal with Aria Hotel and Casino, and that Carl’s Jr/Hardee’s made an amazing commercial with me for their delicious Texas Barbeque Burger,” Hellmuth told Card Player. “The fact that my commercial was run a ton during high profile college football and NFL games is a good sign for the poker industry in general, and I am rooting for all poker players in our quest together to garner sponsorship deals during this slow period for our beloved game of poker.”
Big name pros willing to do the work to add to a brand’s value could still have usefulness, but some sites may be realizing that this isn’t the case a lot of the time.
“I think the lack of success of sponsorships at currently legal U.S. sites will likely breed more short-term sponsorship deals in the future, although not for all types of players,” said industry insider Matt Kaufman. “The market for lesser-known pros has been on the decline and likely will continue down that path. While some lesser-known pros do put in the work necessary to help promote the brand they represent, the majority do not.”
There is a persistent stereotype of the professional poker player being a bit on the lazy side when it comes to promotional activities off the felt. Those who have demonstrated a work ethic both off and on the felt, but especially in the former sphere, are those who position themselves as marketable.
“Operators are wising up to the fact that a player has to either actively promote a brand or be so famous that the player’s endorsement is in itself valuable,” Kaufman added. “Anyone who doesn’t fall into one of those categories isn’t worth sponsoring.” A player in the latter category is Rafael Nadal, who has done some poker playing in his deal with PokerStars, but hasn’t give the game his full attention by any means.
Scaling Back of Televised Poker
Black Friday in the United States resulted in a dramatic reduction in the amount of money spent for advertising on TV poker shows. Poker money spawned time buys funded by online poker ads, but these disappeared with the closure, or retreat, of many of the big sites.
In North America, roughly 75 percent of poker shows that aired in the past decade are no longer on the air. Without ads, poker fans, and players hoping for endorsements, suffered.
An immensely popular show like High Stakes Poker was not continued by the Game Show Network; the NBC National Heads-Up Championship took a one-year hiatus, only to re-emerge on a less-viewed channel and then disappear again; Poker After Dark was canceled in September of 2011. Sponsoring players for the U.S. market no longer made sense.
Aguiar ex
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